Additionally, the First Lady has launched the Let's Move campaign, which gives facts, tips and advice on how schools and families can create healthier meals and incorporate more physical activity into their daily lives. Mrs. Obama has modeled behaviors such as planting gardens, exercising and talks about what she does at home to keep her children healthy. She has also enlisted the star power of a number of celebrities, who have all volunteered their fame to promote a healthy lifestyle--Beyonce being one of the more prominent. "Beyonce clearly recognizes that schools play a pivotal role in obesity prevention, including healthy school meals, and opportunities for an hour or more a day of moderate to vigorous physical activity," said Dr. George R. Flores, senior program manager of the California Endowment, a private health foundation with a mission to expand access to affordable, quality health care to underserved communities. Beyonce, as part of her contribution to the campaign, made a music video, called, Move Your Body. PepsiCo, Inc. one of the world's largest food and beverage companies, has also joined the First Lady's initiative to combat childhood obesity – and announced a new beverage labeling plan in support of it.
Thus, the real issue is our poor diet. One laden with high-calorie, high-sugar foods, i.e. Pepsis. So, how sincere can PepsiCo be, if they make billions off peddling a product that is the main cause of obesity. Their attempted to shift the issue to one of exercise, rather than the overconsumption of sugar, is devious. And they too, like the First Lady has enlisted star power to sell their pitch—that same Beyonce, as a matter of fact. We can be sure that PepsiCo did not ink this costly deal, thinking they would lose money. What company do you know of that pays $50 million for a spokesperson unless they are sure that chosen endorser will increase their bottom line, which is, to sell more sugar-laden obesity causing sodas.
Beyonce's new Pepsi deal has garnered some criticism. This is what she basically had to say about her deal with PepsiCo: [Pepsi] “embraces creativity and understands that artists evolve" and that "as a businesswoman," this allows me to "work with a lifestyle brand with no compromise and without sacrificing my creativity." What?!!! She seems to have missed the point. It's not about your individuality or creativity, or your desire to make more money than you need to live off of. I thought you were committed to health? Or maybe, you've already justified your actions. It really more about exercise than diet, huh? The problem is that as a role model many youth will continue to buy Pepsis, probably even more because of you, and our obesity epidemic will continue to rise. Of course, I'm not blaming you, since you are not the cause of American obesity, but you will have become be a major contributor to something I thought you were fighting against!